Post about "Marketing"

Free Real Estate Marketing Can Work – When You Have the Right Plan

When many real estate professionals think of marketing they think of items like getting an ad in a magazine or newspaper.  Some even consider taking out a small billboard or bus bench as a form of marketing.While these may be considered marketing items for many professionals there are some substantial challenges with them.  Popular traditional forms of advertising like magazines, bus benches, or worse yet telephone booths can have the following challenges:

Expensive to start with
Expensive to test with until you get a winning ad
Difficult to track it’s success (how many eyeballs looked at your ad? or called?)
Sometimes you can get these forms of marketing/advertising to work, unfortunately by the time you get them to work you might have already spent an entire commission!  There are free methods that you can put into place for marketing for your real estate business that DON’T involve traditional practices like door knocking or cold calling.Consider the following two items that you can put into place immediately with no out of pocket expenses.

Social Networking
Craigslist
Blogging
Social networking can help you to establish a powerful referral network (or grow your existing one stronger) while Craigslist will allow you to reach eager buyers who are often searching daily to find the right home.  Before you start with either Craigslist or Social Networking, I invite you to consider the following to achieve success.Have a PlanToo often because something is “free” there is little thought into the approach that one should take.  Your time is extremely valuable!  Create a basic plan that outlines how much time you can invest, what your goals are, and even what tasks you need to accomplish to make your marketing work (meaning it needs to generate leads). This plan doesn’t need to be fancy, it can be as simple as 1 page, just write it down and put it in front of you so you know what you are tackling.Give Your Plan Time To WorkTrying Craigslist for a couple of days or Social networking for a few days isn’t going to give you a chance to succeed.  Give yourself a week or two to really put your plan into action.  If that is posting ads to Craigslist consider setting a goal of the number of ads you will post (like 50 or 60) before you make a change.  Setting a specific timeline will help you to get your real estate marketing done efficiently as you reach towards your goal.Document Your ResultsToo many people launch new marketing and when it doesn’t generate sales, they simply state “it takes time”.  While some marketing does take time, it is important to hold any marketing you do to a standard.   When an ad, website, or your time on Social Networking isn’t generating any calls or prospects it may be time to cut that activity.  Count the number of emails and phone calls you get from your efforts.  After your ads are generating leads then track the number of appointments and closings from those.  After just a couple of months you will be able to see which form of marketing to invest more time in!Most of All Take ActionWhether you decide to jump into Social Networking, Craigslist, Blogging, or another type of FREE marketing make sure to hold your results accountable and give yourself a chance to see your success.  Discover how to get your Real Estate Marketing generating leads and closed trasactions today with our free Marketing Ebook.

9 Qualities of a Reputable Digital Marketing Agency

As far as reputation is concerned, not all digital marketing agencies are on the same level. As a matter of fact, if you don’t hire a reputable agency, you may not be able to achieve your desired results. Digital marketing is of paramount importance for your online presence. Therefore, we suggest that you look for a trustworthy agency to cover your needs. Read on to find out more.

1. Great People

Every reputable agency has a great team of professionals. They have experts in several fields, such as sales, analytics, social media, copywriting, pay-per-click, search Engine Optimization, programming, and web design, just to name a few.

2. Good Communication

Open communication is quite important for a healthy partnership. A good service provider always keeps in touch with their clients in order to discuss the details of work. Therefore, we suggest that you hire a provider that offers great communication.

3. Flexibility

The world of digital marketing has been changing with the passage of time. Therefore, we suggest that you partner with an agency that stays tuned to the latest trends. In other words, make sure that the service provider is familiar with the latest technology. This way the marketing agency will be able to protect and respond to the changes.

4. Creativity

Good digital marketing agencies always welcome fresh and original ideas. Therefore, you need to work with a partner that believes in setting trends, not just following the existing trends. In other words, the service provider must be innovative when it comes to social media campaigns, search Engine Optimisation, and web design.

5. Ability to Execute

Although it is the element of creativity that helps a service provider stand out, we cannot deny the importance of the ability of executing those ideas. Therefore, it is important that you ask the agency how much time they require to deliver on their promises.

6. Problem-Solving Skills

Without any doubt, problems may surface from time to time. But if the service provider is solution-oriented, handling these problems will be easier for them. In other words, they can quickly identify potential problems and find solutions.

7. Analytics Tools

A good digital marketing agency carries out competitive analysis and keyword research. Therefore, they know how to use Google Analytics data in order to identify areas that require improvement. Apart from this, they make sure that the client knows what these strategies will do to their business.

8. Measurable Results

Every digital marketing agency does everything to achieve the desired results. Before you partner with an agency, make sure you consider testimonials and case studies to find out how they help their clients achieve success.

9. Online Presence

Make sure that the website of the digital marketing agency is regularly updated. The company has to have a good ranking in search results. After all, you cannot hire an agency for managing your Facebook page if their Facebook page does not exist.

Long story short, we suggest that you look for these qualities when hiring the services of a good digital marketing agency for your business.